Professional Experience

Marketing Program Manager 2010-present

Business Development: Research and develop comprehensive online marketing strategies including email newsletters, affiliate marketing programs, PPC campaigns, and content marketing programs.

Online Communications: Manage email campaigns, including providing pre and post analytics, segmentation and circulation strategies. App Design and Marketing: Oversee building and marketing of mobile apps for iPhone, iPad, iPod Touch, and Android.

Program Analytics: Utilize Coremetrics and Google Analytics to create reporting on web traffic, conversion and other metrics for main web site, microsites and email campaigns Print Program Design and Development: Create and grow print marketing programs, including bind-ins, ads, and package inserts.

Budgeting: Prepare yearly budgets and financial reporting for assigned programs. Web Design and SEO: Define online content strategy, develop and create landing pages, and search marketing strategic content.

Partnerships, Sales: Develop strategic partnerships with major publicaations and organizations, including Yankee magazine/Old Farmer's Almanac, Friendly's Restaurants, AHA, and AHQA.



Internet Marketing Manager 2008-2009

Customer Research: Developed and implemented online customer research programs. Worked with CMO to analyze results and administer effective follow-up programs.

Vendor Research and Management: Research, identify and evaluate potential vendors. Oversee hiring and management of vendors.

Website Development: Oversee e-commerce development team, creating a seamless online shopping experience and proper optimization for search engines (SEO).

Online Communications: Manage strategic, creative and technical implementation of online marketing programs, including HTML e-mail and PPC campaigns, ensuring that strategic objectives and quality standards have been met.



Manager, Graphic Design 2007

Business Development: Worked with sales and marketing team members to devise and implement marketing strategy, helping increase sales 130% from prior year.

Marketing Communications: Managed development of materials for trade shows, direct mail, online and print publication. Wrote and distributed press releases.

Database Administration: Utilizing Salesforce.com database platform, customized and maintained sales database of approximately 20,000 records to identify and track key sales indicators.

Website Development: Working with team of five, managed corporate website development team. Maintained and updated website using HTML and CSS.



Development
100
App Design
90
SEO
100
Analytics
90
Marketing
100

Services

Consulting

Considering my experience, in many cases company owners approach me asking for ideas and consulting. I`m always available to serious offers and fair clients.

HTML coding

Experience both in frontend and backend coding. Many years of experience working in Javascript, PHP, MySQL, working with Amazon Web Services and Microsoft Azure

Marketing

After working on many project involving PPC campaigns, email marketing, Google Adwords, Facebook advertising and many custom advertising platforms.


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