Marketing Program Manager 2010-present
Business Development: Research and develop comprehensive online marketing strategies including email newsletters, affiliate marketing programs, PPC campaigns, and content marketing programs.
Online Communications: Manage email campaigns, including providing pre and post analytics, segmentation and circulation strategies.
App Design and Marketing: Oversee building and marketing of mobile apps for iPhone, iPad, iPod Touch, and Android.
Program Analytics: Utilize Coremetrics and Google Analytics to create reporting on web traffic, conversion and other metrics for main web site, microsites and email campaigns
Print Program Design and Development: Create and grow print marketing programs, including bind-ins, ads, and package inserts.
Budgeting: Prepare yearly budgets and financial reporting for assigned programs.
Web Design and SEO: Define online content strategy, develop and create landing pages, and search marketing strategic content.
Partnerships, Sales: Develop strategic partnerships with major publicaations and organizations, including Yankee magazine/Old Farmer's Almanac, Friendly's Restaurants, AHA, and AHQA.
Internet Marketing Manager 2008-2009
Customer Research: Developed and implemented online customer research programs. Worked with CMO to analyze results and administer effective follow-up programs.
Vendor Research and Management: Research, identify and evaluate potential vendors. Oversee hiring and management of vendors.
Website Development: Oversee e-commerce development team, creating a seamless online shopping experience and proper optimization for search engines (SEO).
Online Communications: Manage strategic, creative and technical implementation of online marketing programs, including HTML e-mail and PPC campaigns, ensuring that strategic objectives and quality standards have been met.
Manager, Graphic Design 2007
Business Development: Worked with sales and marketing team members to devise and implement marketing strategy, helping increase sales 130% from prior year.
Marketing Communications: Managed development of materials for trade shows, direct mail, online and print publication. Wrote and distributed press releases.
Database Administration: Utilizing Salesforce.com database platform, customized and maintained sales database of approximately 20,000 records to identify and track key sales indicators.
Website Development: Working with team of five, managed corporate website development team. Maintained and updated website using HTML and CSS.